My business partner and CEO, Mark Harrison, boiled our, Abraham Harrison’s, elevator speech down into bullet points. Let me know what you think!
- Abraham Harrison, LLC is a Public Relations company dealing solely in online media
- AHLLC has two practices: Promotional online PR, and Defensive online PR
- Promotional online PR is about getting the client’s message out
- Three methodologies:
- Top-down Online Influencer Outreach
- Blogger and community gatekeeper outreach in order to get those influencers to be the mouthpieces for our clients.
- We do the elite A-lister high-touch, personal relationship management
- And B-Z lister “long-tail” outreach
- Blogger and community gatekeeper outreach in order to get those influencers to be the mouthpieces for our clients.
- Social Networking Site (SNS) presence creation and management
- Creation, development, and upkeep of profiles, groups, and friend relationships
- Bottom-up Online Conversation Engagement
- Going to where the conversations are happening online (in forums, newsgroups, blog comments, etc.) and directly engaging the conversation that is happening online.
- Top-down Online Influencer Outreach
- Three methodologies:
- Defensive online PR is essentially crisis management
- Two methodologies:
- Making bad stuff disappear: Online Reputation Clean-up/Search Results Cleansing
- Establishing client’s hegemony over their search engine results and making the negative content a “needle in a haystack”
- Countering bad stuff too big to make disappear: Direct Misinformation Correction via Online Conversation Engagement
- Finding negative conversation online and engaging it in order to bring the client’s message into the dialogue
- Quiet and/or neutralize vitriol by bringing the detractors into positive relationship
- Making bad stuff disappear: Online Reputation Clean-up/Search Results Cleansing
- Two methodologies:
- Promotional online PR is about getting the client’s message out
- AHLLC has two practices: Promotional online PR, and Defensive online PR
{ 4 comments… read them below or add one }
What do I think? I think I wouldn’t last three bullet points before falling into a blissful sleep or leaving.
1Letterman » Well, the best thing about outlines is that they’re not really meant for people, they’re meant for idea-generation and as Google Robot catnip.
Says “Let me know what you think” at the top. Was that meant for people? ’cause it sounds a lot like it’s meant for people.
Unless you were talking to the google bot which would be not that productive.
But it IS a powerful inducement to sleep, which was my original point.
1Letterman » Fair enough and good point!