What Does Abraham Harrison LLC Do?

My business partner and CEO, Mark Harrison, boiled our, Abraham Harrison’s, elevator speech down into bullet points.  Let me know what you think!

  • Abraham Harrison, LLC is a Public Relations company dealing solely in online media
    • AHLLC has two practices: Promotional online PR, and Defensive online PR
      1. Promotional online PR is about getting the client’s message out
        1. Three methodologies:
          1. Top-down Online Influencer Outreach
            • Blogger and community gatekeeper outreach in order to get those influencers to be the mouthpieces for our clients.
              • We do the elite A-lister high-touch, personal relationship management
              • And B-Z lister “long-tail” outreach
          2. Social Networking Site (SNS) presence creation and management
            • Creation, development, and upkeep of profiles, groups, and friend relationships
          3. Bottom-up Online Conversation Engagement
            • Going to where the conversations are happening online (in forums, newsgroups, blog comments, etc.) and directly engaging the conversation that is happening online.
      2. Defensive online PR is essentially crisis management
        1. Two methodologies:
          1. Making bad stuff disappear: Online Reputation Clean-up/Search Results Cleansing
            • Establishing client’s hegemony over their search engine results and making the negative content a “needle in a haystack”
          2. Countering bad stuff too big to make disappear: Direct Misinformation Correction via Online Conversation Engagement
            • Finding negative conversation online and engaging it in order to bring the client’s message into the dialogue
            • Quiet and/or neutralize vitriol by bringing the detractors into positive relationship
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Comments (4)

  1. 1Letterman wrote:

    What do I think? I think I wouldn’t last three bullet points before falling into a blissful sleep or leaving.

    Tuesday, July 29, 2008 at 12:28 am #
  2. Chris wrote:

    1Letterman » Well, the best thing about outlines is that they’re not really meant for people, they’re meant for idea-generation and as Google Robot catnip.

    Tuesday, July 29, 2008 at 11:00 am #
  3. 1Letterman wrote:

    Says “Let me know what you think” at the top. Was that meant for people? ’cause it sounds a lot like it’s meant for people.

    Unless you were talking to the google bot which would be not that productive.

    But it IS a powerful inducement to sleep, which was my original point.

    Friday, August 1, 2008 at 5:43 pm #
  4. Chris wrote:

    1Letterman » Fair enough and good point!

    Saturday, August 2, 2008 at 1:48 am #