There are so many amazing things about the Obama campaign — including incomparable media savvy. Douglas Rushkoff wrote an insightful post about “brand Obama” that I consider to be one of the reasons why I supported Hillary Clinton — turning America around from the mess left by the Bush White House is going to be a lot of really hard work:
The danger in Brand Obama is that our focus on a heroic or mythic presidency could easily distract us from the hard work and reality of creating change ourselves. “Hard working” democrats loved listening to Hilary Clinton talk about how hard she was going to work for them because it made it seem like the president is in position to stay up all night and, through the extra effort, get food on our tables or money in our bank accounts. It just doesn’t work that way, and Obama’s refusal to, say, cut gas taxes over the summer to cater to this mentality speaks volumes.
Via Douglas Rushkoff
