Comments on: Three Mistakes PR Folks Make Pitching Bloggers

By: Chris

Chris — Fri, 11 Jul 2008 13:58:03 +0000

James Joyner » Well, it is also nice to know that we finally agree with each-other :) Even if you don’t have someone at hello, however, people also need to know that if your first hello goes un-noticed, then it probably wasn’t your fault — that it could have just been circumstances — I need to write a whole heck of a lot more about all of this.

By: James Joyner

James Joyner — Thu, 10 Jul 2008 21:18:56 +0000

Agree with this: “If you don’t have the blogger at hello, you’re done for, no matter how you do it: inline or linked-out.”

I’ve been writing about this stuff for two years and am amazed at how slowly the PR sector is learning.

By: Chris

Chris — Thu, 10 Jul 2008 20:55:11 +0000

Krishna De » You’re welcome! You’re in my feed and I am happy to read you!

By: Krishna De

Krishna De — Thu, 10 Jul 2008 20:52:27 +0000

Chris – thanks for refering to the article.

On the third bullet there was literally no information about the service they were pitching to me.

Just a line to say and I quote “Interesting article about our company….” then a link to the article in one of the major Irish press.

I agree with your comment that you can’t necessarily convey everything in the email.

But make it easy and compelling for us to quickly assess if we are interested in reading on and then make the additional information accessible.

Love the idea of making sure you get the blogger at hello!

Thanks for picking up the conversation here.