I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Internet Marketing Tactics:
- Paid advertising (banner ads, text link ads, etc.)
- Link exchanges, free Web directory submissions, blog comments (link-building activities)
- Affiliates
- Sales letters (and other sales copy)
- Article marketing (to drive affiliate sales, traffic, or backlinks)
- Search engine marketing (paid search placements)
- Blogs
- Social bookmarking sites
- Social networks
- Podcasts / Internet radio shows
- Sales, coupons, or other discounts
- E-books
- Reports / white papers
- Direct mail campaigns via email (for promotional purposes)
Online PR Tactics:
- Press releases / news releases
- Op-eds / letters to the editor (for online publications)
- Online newsrooms and media kits
- SEO (to build awareness through organic search engine placements)
- Interviews
- Blogs
- Articles (used to build exposure and expert status more than directly pushing sales or traffic)
- Podcasts / Internet radio shows (if not purely or mostly promotional)
- Reports / white papers
- Email newsletters
- Social networks
Share on Tumblr
Tagged as: advertiser, advertisers, Advertising, affiliate sales, article marketing, Blog, blogged, Blogging, Blogs, campaigning, campaigns, commentator, Comments, direct mail, directory submissions, e books, Email, excerpt, excerpts, expert status, free, free web directory, Internet, internet radio, Jennifer Mattern, link exchanges, mail, mail campaigns, marketability, marketers, Marketing, marketing tactics, Media, Networks, News, newsrooms, online, organism, organizers, placements, podcast, podcaster, podcasters, Podcasting, Podcasts, pr tactics, press, promoter, promoters, Promotion, Publicity, Radio, release, releases news, sales letters, Search, search engine marketing, search engine placements, SEO, social, Social Networks, socialism, socialization, text link ads, traffic, web
What is the Difference Between Marketing and PR Online?
by Chris Abraham on 06/07/2008
I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Share on Tumblr
Tagged as: advertiser, advertisers, Advertising, affiliate sales, article marketing, Blog, blogged, Blogging, Blogs, campaigning, campaigns, commentator, Comments, direct mail, directory submissions, e books, Email, excerpt, excerpts, expert status, free, free web directory, Internet, internet radio, Jennifer Mattern, link exchanges, mail, mail campaigns, marketability, marketers, Marketing, marketing tactics, Media, Networks, News, newsrooms, online, organism, organizers, placements, podcast, podcaster, podcasters, Podcasting, Podcasts, pr tactics, press, promoter, promoters, Promotion, Publicity, Radio, release, releases news, sales letters, Search, search engine marketing, search engine placements, SEO, social, Social Networks, socialism, socialization, text link ads, traffic, web