I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Internet Marketing Tactics:
- Paid advertising (banner ads, text link ads, etc.)
- Link exchanges, free Web directory submissions, blog comments (link-building activities)
- Affiliates
- Sales letters (and other sales copy)
- Article marketing (to drive affiliate sales, traffic, or backlinks)
- Search engine marketing (paid search placements)
- Blogs
- Social bookmarking sites
- Social networks
- Podcasts / Internet radio shows
- Sales, coupons, or other discounts
- E-books
- Reports / white papers
- Direct mail campaigns via email (for promotional purposes)
Online PR Tactics:
- Press releases / news releases
- Op-eds / letters to the editor (for online publications)
- Online newsrooms and media kits
- SEO (to build awareness through organic search engine placements)
- Interviews
- Blogs
- Articles (used to build exposure and expert status more than directly pushing sales or traffic)
- Podcasts / Internet radio shows (if not purely or mostly promotional)
- Reports / white papers
- Email newsletters
- Social networks
