When it comes down to it, reputation defense and crisis management demands engagement: resistance is futile. Here’s some excellent advice from Local Advertising Journal about the risks and rewards of Online Reputation Management: Eliminate the Negative:
A negative review of your business or product is detrimental to your online reputation, but if it is managed correctly […]
I quickly realized that StumbleUpon is the coolest and hottest social bookmarking service nobody has heard of. I love it but I don’t nearly use it enough: either as a stumbler or as a marketer. I found this on Blog Marketing Journal and thought I would open it up to you:
In case you are not […]
From Drew B’s Take on Tech PR via Nixon McInnes:
“Only 18% of TV ad campaigns generate positive ROI”
“The average person is exposed to 3000 advertising messages a day”
“36% of people think more positively of companies who have blogs”
Good night and sleep well!
Officially laughed my ass off…. Via BustedTees
This is written by Jessie Whitfield and comes via The Best Article Every day:
1. Oral sex is illegal in 18 states, including Arizona (including DC and Virginia).
2. In Virginia, it is illegal to have sex with the lights on.
3. It is illegal for husbands in Willowdale, Oregon, to talk dirty during intercourse.
4. Sexual intercourse between […]
Official site for The X-Files: I Want to Believe and the IMDB page for The X-Files: I Want to Believe (2008). In theaters July 25!
Since we’re all concerned about the profane carbon footprints laid behind by our love of the jet aircraft, I am wondering if we’re reentering the age of the zeppelins and the airships, like this one over New York City:
With soaring fuel costs and greenhouse gas concerns, zeppelins might get their second chance to be a […]
Wow, I have to tell you, I am hardwired to my Lenovo ThinkPad x61 whenever I travel worldwide and domestically! I just learned that upwards of 12,000 laptops are lost every bloody week by travelers!
That’s 600,000 machines a year, many containing sensitive information that companies need to account for. According to a study by the […]
While very many media outlets support del.icio.us in their bookmarking and social media strategies, there has been very little innovation in the del.icio.us social bookmarking platform — this has been a major problem with properties that have been acquired by big firms such as AOL, Google, and Yahoo!, in the case of del.icio.us. Allen Stern […]
I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Internet Marketing Tactics:
Paid advertising (banner ads, text link ads, etc.)
Link exchanges, free Web directory submissions, blog comments (link-building activities)
Affiliates
Sales letters (and other sales copy)
Article marketing (to drive affiliate sales, traffic, or backlinks)
Search […]