Comments on: There is a Cult of Internet Celebrity in Washington http://chrisabraham.com/2008/06/30/there-is-a-cult-of-internet-celebrity-in-washington/ Because the Medium is the Message Wed, 09 May 2012 09:02:24 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Chrishttp://chrisabraham.com/2008/06/30/there-is-a-cult-of-internet-celebrity-in-washington/#comment-5235 Chris Tue, 01 Jul 2008 15:43:50 +0000 http://chrisabraham.com/2008/06/30/there-is-a-cult-of-internet-celebrity-in-washington/#comment-5235 We live in a bubble! It is like spending your life in a particular church or temple -- you end up spending all of your time with religious people. So, after a time, you are "preaching to the choir" and completely forget that most people are NOT religious and don't even know most of the Theologians and Academics. And, when you're in a community for long enough, you can get burned out on it -- however, most people are not burned out at all.We are all complaining about social media burnout but most of the people we know outside of the bubble (like everyone around me on the machines at the gym) have ever blogged, Twittered, downloaded a podcast, watched a video blog, or even followed a blog. They don't even know what Revision3 is!Anyway, we have to learn how to get out of our bubble and learn how to expand out market, expand out business, and bridge to the folks who have never moved past the MySpace versus Facebook debate or cruising YouTube.I know that we like to roll our eyes but we really need to be better evangelists, don't we, especially when we're pitching our friends and especially when we're writing proposals and pitched for prospective business!Finally, they folks outside the bubble are not stupid, they're just not interested -- how do we pique their interests -- what we're doing is really cool, how do we share that? We live in a bubble! It is like spending your life in a particular church or temple — you end up spending all of your time with religious people. So, after a time, you are “preaching to the choir” and completely forget that most people are NOT religious and don’t even know most of the Theologians and Academics. And, when you’re in a community for long enough, you can get burned out on it — however, most people are not burned out at all.

We are all complaining about social media burnout but most of the people we know outside of the bubble (like everyone around me on the machines at the gym) have ever blogged, Twittered, downloaded a podcast, watched a video blog, or even followed a blog. They don’t even know what Revision3 is!

Anyway, we have to learn how to get out of our bubble and learn how to expand out market, expand out business, and bridge to the folks who have never moved past the MySpace versus Facebook debate or cruising YouTube.

I know that we like to roll our eyes but we really need to be better evangelists, don’t we, especially when we’re pitching our friends and especially when we’re writing proposals and pitched for prospective business!

Finally, they folks outside the bubble are not stupid, they’re just not interested — how do we pique their interests — what we’re doing is really cool, how do we share that?

]]> By: Shana Glickfieldhttp://chrisabraham.com/2008/06/30/there-is-a-cult-of-internet-celebrity-in-washington/#comment-5234 Shana Glickfield Tue, 01 Jul 2008 15:05:11 +0000 http://chrisabraham.com/2008/06/30/there-is-a-cult-of-internet-celebrity-in-washington/#comment-5234 Great post, Chris! I agree that we have a cult of celebrity within the tech community, including papparazzi. But every once in a while I get a reality check when I tell someone outside of our community that I met [insert cewebirty name here] and they're like "Who?" Great post, Chris! I agree that we have a cult of celebrity within the tech community, including papparazzi. But every once in a while I get a reality check when I tell someone outside of our community that I met [insert cewebirty name here] and they’re like “Who?”

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