How Do You Use Google Trends?

My friend Phillip loves to surf Google Trends as a way of seducing Google Search love. I would love to use Google Trends as a tool for analytics; however, I think that Google Trends doesn’t focus enough on the long tail to be useful for me. I need more granular information. That said, it seems to work just fine for ShoeMoney:

I noticed today in Google trends you can get website data. The Google toolbar is installed by more users then any other toolbar and no doubt has the most accurate data.

Do you use Google Trends?  If so, do you use it for site comparison, for trend surfing, something else?  Let me know in the comments.

Tagged as: accurate data, analytics, commentator, Comments, friend phillip, Friends, Google, google toolbar, google trends, Love, no doubt, Search, seducer, shoemoney, think