After Shari F. Leventhal sent out the announcement of her new advertising agency, Firemedia Partners, I posted about the new agency. Not long afterwards, I was really amused to see a post called Firebrand still sending out press releases as attached word docs. Gag over on AdLand. Yeah, I thought it was pretty funny as well — distributing a press release as a Word document. When I worked with them, we were heavily invested in Social Media News Releases.
Chris Abraham
Because the Medium is the Message
