Norman Birnbach just posted the first part in a series of articles about a recent blogger PR outreach that my company, Abraham Harrison, did on behalf of Survivor Corps. It is a very generous article and everyone here is very pleased.
Our goal for the Survivor Corps campaign was to promote both the introduction of Survivor Corps, formerly Landmine Survivors Network, and Jerry White’s new book, I Will Not Be Broken. Jerry, the co-founder of LSN and Survivor Corps, has been the perfect client and we are so lucky that they have allowed us carte blanche. Of course, the products sell themselves.
Another part of our campaign that Mr. Birnbach didn’t mention is social media outreach. We have created over 40 profiles on behalf of Survivor Corps, including very popular Facebook Groups for both I Will Not Be Broken and Survivor Corps, MySpace profiles for Survivor Corps and I Will Not Be Broken, as well as videos on YouTube. Please check out Norman Birnbach’s article, How Do You Establish Metrics for a Blogging Initiative? Take a page from the campaign for Jerry White’s book:
[…] I got an email from Jerry White’s organization, the nonprofit Survivor Corps., asking whether I would review his book, “I Will Not Be Broken: Five Steps to Overcoming a Life Crisis.” It provides a terrific perspective that has a number of different elements to it — and that’s one of the first lessons I took away, after talking with Chris Abraham, who is handling the outreach to bloggers.
According to Chris, the book appeals to many segments, including cancer survivors, veterans and their families, Christians and leadership. They’ve developed outreach for each segment. While that makes sense, too often organizations do a one-size fits all approach, and miss out working with individual segments.
What they’ve also done is make it really easy for bloggers to write and post about the book with a download page that provides:
- Facts about the books’ publication schedule (including availability as an audiobook).
- A synopsis of the book.
- Sample chapter downloads.
- Reviews and testimonials.
- About Jerry White.
- An overview of The Five Steps.
- Various Excerpts.
- About Survivor Corps.
- Contacts.
- Multimedia Elements.
- Additional Resources.
- Social Media and Tags.
They even made it easy for people to join Survivor Corps’ mailing list.
I will continue to explore other elements about blogging relations, based on an interview with Chris Abraham over the next week.
I will continue to explore other elements about blogging relations, based on an interview with Chris Abraham over the next week. […]
