Liveblogging Firebrand from ION at 11E/10C

31/01/2008, originally uploaded by Chris Abraham.

Firebrand is my client and they love me because I love commercials. However, in the past, I consumed Firebrand exclusively via the Internet because I didn’t have cable and I lived in Berlin, Germany. Right this very moment, I am in the US and I am crashing at a Verizon FIOS Cable household and I am watching Firebrand on ION. It started at 11PM here in Arlington, VA, and it is great! The experience is very Web. Logos scroll along the bottom, just like they do online.

Also, there is a scrolling ticker along the top that promoted both the online Firebrand property, Firebrand.com. I love the CJ, too. I wish I knew her name. She’s in the picture above. Hopefully, someone will drop a comment for me and let me know more about her. Tonight is Thursday on the Road to Firebrand Monday! I really love it. I am pretty psyched to have Firebrand as a client, if you couldn’t already tell.

What’s even better is that I don’t have to watch the Super Bowl in order to see the commercials.  What is Firebrand Monday?  Well, while Super Bowl Sunday may broadcast all of the Super Bowl commercials, it breaks them up with football!

However, on Monday night at 11PM Eastern / 10PM Central, all of the commercials that will be featured for the big bucks during the Super Bowl XLII will be squished into an hour right along with the charming commentary from one of the super-charming and super-gorgeous CJs (Commercial Jockies).

And, if you don’t have ION, don’t worry. It’s all online as well on Firebrand Online.

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