Hamlet 2 Was Biggest Sale Ever at Sundance

by Chris Abraham on 25/01/2008 ·

Leonid Rozhetskin, David Arquette, and L+E Productions got some great news this week when his Sundance movie, Hamlet 2, was bought for $10 million making it one of the biggest deals at the festival ever! Congrats! Via Pop Sugar.

Focus Gets “Hamlet 2? for $10 Million – highest Acquisition ever achieved at Sundance!

Andrew Fleming’s “Hamlet 2” has been acquired by Focus Features in a $10 million worldwide deal swiftly sealed within 12 hours of the film’s world premiere at the Sundance Film Festival. The film was produced by L+E PicturesEric Eisner & Leonid Rozhetskin and Aaron Ryder, from an original script by Fleming and Pam Brady. In the words of a description, “In the irreverent comedy, a failed actor-turned-worse-high-school-drama teacher (Steve Coogan) rallies his Tucson, AZ students as he conceives and stages a politically incorrect musical sequel to Shakespeare’s Hamlet. Cast joining Coogan include David Arquette, Melonie Diaz, Catherine Keener, Amy Poehler and Elisabeth Shue (appearing as herself). Calling the film “an amazing New Year’s present,” in a statement, Focus’ James Schamus and Andrew Karpen, added, “We can’t wait to share this riotously inventive movie with the whole world.” [Eugene Hernandez] Via indieWIRE

More information on the Hamlet 2 sale made at Sundance

Sundance BuzzCheck™: The festival’s top seller, ‘Hamlet 2′ January 24th, 2008 From EW.com Popwatch Blog The raucous comedy had been the subject of tremendous buzz coming into Sundance…before it was even completed, and without a mere mention in the event’s catalogue. Indeed, the unfinished film was such a late entry into the festival that Park City’s primary premiere location, the Eccles Center, was fully booked. But that didn’t stop Hamlet 2 from knocking Sundance out of its mid-festival doldrums with a rowdy debut screening Monday night at the Library Center theater. The room erupted in hysterics about two minutes into the show, and things stayed that way for nearly two hours. Read the whole post Sundance, Day 7: Why Hamlet 2 Is Hot, Hot, Hot From E! Online, Reel Girl Blog Read the whole post. ‘Hamlet 2′ is big buy at Sundance Fest January 24th, 2008 From The Miami Herald By Ryan Pearson Read the whole story. Studios cautiously open their wallets for Sundance films

 

 

Read the whole story. Trio of deals wakes up Sundance ‘Hamlet 2,’ ‘Henry Poole’ and ‘Choke’ reap big sales From The Hollywood Reporter By Steven Zeitchik and Gregg Goldstein Read the whole story.

PRINCELY SUM NETS ‘HAMLET’From The New York Post By Lou Lumenick

 

A late entry to the Sundance program, “Hamlet 2,? produced by Leonid Rozhetskin, was described by several distributors as the first indie this year to have commercial crossover possibilities like “Little Miss Sunshine.”Read the whole story.What a piece of workFrom The Hollywood Reporter, Risky Biz Blog By Gregg Goldstein and Steven Zeitchik

 

 

Throughout Sundance, distributors have been asking “Indie hit, wherefore art thou?”

The answer may have come Monday evening with “Hamlet 2,” Andrew Fleming’s frequently hilarious story of an overly dramatic high school drama teacher (played by Steve Coogan) who attempts to salvage his department by putting on a controversial musical sequel to Shakespeare’s play. Produced by Leonid Rozhetskin

The late addition to the fest had intermitent lulls, but it also had every top film exec unreservedly gushing outside the Library screening room. The Weinstein Co., Fox Searchlight, Lionsgate, Focus, ThinkFilm, Paramount Vantage and other execs all openly agreeing about how funny it was.

“I heard before I came that it needed a lot of work, but it doesn’t need that much work,” said one buyer. Others said some judicious cutting could bring it big success. At a “Hamlet” dinner afterwards, veteran studio director Fleming (”Threesome,” “Nancy Drew”) said he’d be open to working with a distributor on a refined edit, despite saying he avoided the development process initially. “It”s nothing I haven’t been through before,” he deadpanned.

The film’s satirical take on theater types, modern musicals, high school and high school movies like “Dangerous Minds” resonated with the audience, as did top notch performances by Coogan and Catherine Keener (pictured above), Amy Poehler and the amazing newcomer Skyler Astin, who plays a budding drama student many will recognize.

(Full disclosure: after seeking out Astin to speak with him at the dinner, I realized he currently stars in the Tony-winning best musical “Spring Awakening,” co-produced by an old friend, Amanda Dubois. — Gregg Goldstein)

“Hamlet 2? came together thanks to producers Eric Eisner and Leonid Rozhetskin as well as “Little Miss Sunshine” producers Ron Yerxa and Albert Berger.” Editors were still cutting the movie as late as December with the possibility that it wouldn”t have made into the festival.

But the filmmakers finished it and got it into the festival just under the wire, not unlike the way the fall’s big indie hit, “Juno,” snuck into Telluride at the last minute.

CAA is selling the title, and top distributors began gathering at their Park City house immediately after the film ‘Hamlet 2′ Sells After All-Night Bidding War From The Wall Street Journal By Lauren Schuker, January 22, 2008

 

 

This just in: After receiving an uproarious reaction from crowds last night, “Hamlet 2” provoked the first major bidding war of the festival. After an all-night battle, the film sold early this morning, according to producer Eric Eisner and Leonid Rozhetskin who only arrived home at 7:30 a.m.

The comedy, which stars Steve Coogan as a failed actor turned high school drama teacher, tells the unpredictable, charmingly offensive tale of a high school drama class that stages a sequel to Hamlet. The film is complete with time machines and a modern-day version of Jesus Christ — with sex appeal and a cell phone. Equal Opportunity Insults, In Five Acts From The New York Times, The Carpetbagger By David M. Halbfinger

 

 

Sundance looks to have its first unqualified hit, and a Cinderella story at that, in “Hamlet 2.” A late addition to the film festival, this bawdy romp, starring Steve Coogan as a failed actor-turned-pathetic high-school drama teacher — who stages a musical sequel to “Hamlet,” with a “sexy Jesus” Christ in a starring role — enjoyed a riotous reaction at its premiere in Park City’s library Monday night.

One of the festival’s running themes has been hope and optimism, as most evident in films about people facing down death, among them Amy Redford’s drama “The Guitar” (which didn’t wow audiences on Friday) and Mark Pellington’s lighter-hearted “Henry Poole Is Here” (which played quite well Monday afternoon and immediately drew interest from several buyers).

But “Hamlet 2,” even as it made sure to insult Christians, gays, Latinos, Jews, the A.C.L.U., Hollywood movies about inspiring teachers and one of its lead actresses (Elisabeth Shue), also managed to puncture the death-defying optimism that has hovered over Park City.

As the acquisition teams from Focus Features, Fox Searchlight, Lionsgate, Miramax and the Weinstein Company, among others, filed out into the night – some of them, presumably, to huddle and come up with offers – the non-buying audience hung around for a quick Q-&-A with Andrew Fleming, the director of “Hamlet 2,” and several members of his cast.

Mr. Fleming said he and his writing partner, Pam Brady, had been working on the script for five years, but the idea of a “Hamlet” sequel was much more recent, and the actual play-within-the-movie was written on deadline. “It was this kind of panicked, last-minute thing – ‘let’s write some songs and put on a show,’” Mr. Fleming said. The film was produced by Leonid Rozhetskin.

In the movie Ms. Shue plays herself, oddly enough – or a version of herself that could be so smitten by Mr. Coogan that she’d lick his face (as she did again onstage, for good measure). Why’d she take the role? “I just got the script and it said ‘a famous actress who’s a has-been, lives in Tucson and is a nurse,’” she said. “It was hilarious and I had to do it.”

Industry watching for strike-inspired bidding wars, hot films at Sundance

 

Hamlet 2 is cited as a movie title “that could sneak up under the radar.” Produced by Leonid Rozhets

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