You Can’t Step Into the Same RSS River Twice

by Chris Abraham on 13/08/2007

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I just posted a new comment onto the Attensa blog after I reread a blog post reviewing Particls, the coolest desktop news gadget I have seen, “The tool that is supposed to focus your attention ends up being a distraction. Articles flow by and if you snooze you lose.”


I responded:

‘I felt the same way about Particls until I realized that it is okay if something gets away if that information is ephemeral and transient news.

However, Particls is smarter than you think. Particls will escalate the articles it seems to “think” you will really want to see.

So, while it is true that if you leave Particls on all day while you’re off-site, you may indeed miss something, I think the developers and Chris Saad realize the news is more like a pulse check than an EKG… you only need a quick taste of the Zeitgeist than you need a running, documented, history.

Particls is Buddhist: it realizes that we are in a constant series of now. now. now. now.

I told Chris that in a Particls’ river, “You Can’t Step Into the Same River Twice.”‘ Via Marketing Conversation

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