Time Adds Social Networks to its Weeklies

Social Networks are being rolled out in support of Time’s weekly magazine sites, according to Time, Inc., according to Media Week: “Time Inc. will roll out online social networking to some of its weekly magazine sites by the end of this year or early ’08, following Sports Illustrated’s success in that area, said John Squires, executive vp, Time Inc.” Considering the language, it sounds to me more like they’re adding message boards and other virtual online community hooks, now lumped into the concept of a Social Network in much the same way that “blog” once encompasses Groups, Forums, Message Boards, and Online Communities. We’ll see, over time, what these Time, Inc., Social Networks look like. I am curious. Via Marketing Conversation