Discovery Buys Treehugger for $15 Million!

‘TechMeme, PaidContent, and Discovery News announced that Discovery bought Treehugger, “Discovery Communications has bought out the popular green-lifestyle and news site Treehugger. Terms were not disclosed, but our sources say that piece is around $15 million, and that includes performance based earnout as well.” And you thought that blogs were a stupid waste of time. And you thought that dirty hippies were always poor. Ha and double-ha!‘ Via Marketing Conversation

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