Web 2.0 vs. Traditional Marketing

by Chris Abraham on 15/07/2007 ·

“Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That’s understandable…although to me, it’s not about numbers, its about the attitude that upfront is back. It never left. It’s just not as strong. And it isn’t bouncing back. But it still exists and it will continue to exist.” Via Marketing Conversation

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