Blogger Outreach and Its Challenges

“I’ve decided to write this series on Blogger Outreach because it’s obvious to me that the concept is new enough to not have fully developed standards, controversial enough to engender tensions and accusations, susceptible enough for ‘bad’ practices to threaten it, but viable enough to become a viable aspect of future marketing efforts. I’ve tried, therefore, to identify a few of the challenges that face those of us in the social media marketing field.” Via Marketing Conversation

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