Online analyst n. Hired by companies like Coca-Cola and AT&T to monitor what’s being said about them on social networks and blogs, online analysts use the Internet as a vast unpaid focus group. Via New Media Strategies Career Page by way of Wired’s Jargon Watch
Chris Abraham, Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
Job Responsibilities at New Media Strategies
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .
{ 2 comments… read them below or add one }
Chris, I read the blip in Wired about the “online analyst” position, and did a search on SimplyHired to see what I could find. Sure enough, New Media Strategies is one of the only companies to return in the results with the position title. I checked out the company site, and think that the service you are providing is very important for any business, but I am assuming that many businesses probably struggle to recognize the need for the service. Impressive list of clients none the less. Nice blog, also, but the ads are a little overwhelming.
Hi, Jared! I don’t work for NMS anymore. I worked there from 2003-2006. The ads are annoying but they give me an extra grand/month so they’re going to stay, I must admit… I think, no matter how wealthy I become, because an extra $12k/year is still pretty hard to ignore :) Yes, the Online Analyst thing is, totally, from New Media Strategies. I am very proud to have worked there. They just needed to be less cheap and pay all of us closer to what we were worth. Learning there was awesome but the moment I left is the moment my yearly income tripled!