Dave Sifry just Twittered this announcement, “New State of Technorati post up as well, with lots of good solid data“
April 03, 2007 – The State of Technorati, April 2007 – David Sifry
It’s been awhile since I’ve given you a report on the State of Technorati. Many people still think of us as the world’s leading blog search company I founded nearly four years ago (yeah, we will hit our 4 year corporate anniversary in May). While that statement is still true, it is only part of our story today. Technorati is now very much a media company – one that is unlike any other you’ve seen to be sure, but a media company nonetheless. What we bring to the fore is social media – the ways in which people are expressing themselves across the Web each and every day, in real-time. It’s informative, entertaining, vexing, touching, enervating and, every once in awhile, utterly unforgettable. It is, truly, the Live Web.
Let me begin by saying the people we serve and their behaviors on our site have shifted remarkably in recent months. In brief, we’ve seen phenomenal growth in the use of our tagged media pages. As the use of tags becomes more ubiquitous across all forms of social media and the publishing platforms that support them, they’ve become the lingua franca of the Live Web – the way in which people all over the world indicate what topics or issues are top of mind and guiding self-expression.
About nine months ago, we began to see a marked increase in the use of those tagged media pages, which back then simply included blog posts and Flickr photos using tags. So, throughout the fall and into December, we introduced a number of improvements and new features to our media pages, including the introduction of a huge range of multiple forms of user-generated content. Today, we include blog posts, photos, videos, podcasts, music, people, and events that share a common tag to give our visitors a view into who’s saying what – who’s doing what – across the Live Web, all in real time.
We’ve seen huge growth in the number of unique visitors to our site. In March, we exceeded 9 million unique visitors, which is a 141% increase in monthly visitors in a single quarter. Moreover, our quarter-over-quarter growth in page views was about 150% at the close of March (23% Growth in January, 24% Growth in February, 53% Growth in March). As I indicated a moment ago, the majority of our page views now are no longer just in real-time keyword or blog search, as would have been the case just six months ago, but also in our tagged media pages.
