Revver is a monetization tool for small to medium-sized publishers. Revver gets free content via user-filmmakers submitting videos. Content-creators get to “keep their rights” unlike YouTube.
“We‘re not going steady.” Revver appends a pay-per-click (CPC) ad to the end of each video. Pre-video CPM ads for select properties will be added as a revenue stream in the very near future. Revver is mainly an ad network and not a portal.
Everyone Makes Money with Revver. Revver Rewards User-Filmmakers with 40%-50% of Ad Revenue.
Here’s an example of how I have used it to promote my instructional videos:
Revver = YouTube + AdSense biz model
Revver is a monetization tool for small to medium-sized publishers
Revver gets free content via user-filmmakers submitting videos
Content-creators get to “keep their rights” unlike YouTube. “We‘re not going steady”
Revver appends a pay-per-click (CPC) ad to the end of each video.
Pre-video CPM ads for select properties will be added as a revenue stream in the very near future
Revver is mainly an ad network and not a portal
Everyone Makes Money with Revver
Revver Rewards User-Filmmakers with 40%-50% of Ad Revenue
Videos are produced, uploaded, and catagorized by the Filmmaker
Filmmaker can restrict types of ads attached to his work
Everywhere the video is played (Revver site, blogs, SNS‘s), it is noted and any click-through is paid.
Revver Rewards User-Promoters
User-Promoters get 20% of revenue from videos they promote.
Revver and the Filmmaker split the remaining 80%
Future to offer more revenue streams
Continued growth of community tools
Revver produces third-party microsites (such as „A Tribute to Lonelygirl15“) to foster successful properties and ads
Investment of Revver resources
Maximizing Ad Distribution Through Their Use of Widgets
Widgets allow video to be placed and played anywhere on the Internet
Widget requests dynamic advert to be delivered
Script-based EMBED code allows inline placement of video into MySpace, Friendster, and many blogging platforms
Revver Uses Open Tools to Share Video Openly
Front End Tech is very Standard: Flash & Quicktime
Flash installed in 90% of browsers (YouTube uses Flash, too)
Backend is Open Source = Low Cost, Cheap Scaling
Key technologies are L.A.M.P.: Linux, Apache, PHP, Python/Twisted, Ruby on Rails, mySQL, PostgreSQL
On OS Technology
“Open Source solutions are essential to creating Revver and implementing an open API we can share with the community” — Brian McCarthy, VP Ad Products
Founded 2004
Launched November 2005
Around 20,000 videos uploaded in the first year
Redesigned and Relaunched September 2006 Spurring Rapid Growth
Mid-October 2006, 100,000+ videos
For comparison, YouTube has 65,000 new videos every day
Presently, 200,000+ videos total
“Revver‘s Success has Been Directly Helped by YouTube‘s Popularity”
Brian McCarthy, Revver‘s VP Ad Products
Longer-Term: Profiling = Value
Revver is collecting user viewing preferences, which has marketing data value.
Everywhere a Revver video is played, the Revver servers are contacted in order to feed an ad (as long as an internet connection is available).
