“Party strategists and nonpartisan pollsters credit the operative, Mara Vanderslice, and her 2-year-old consulting firm, Common Good Strategies, with helping a handful of Democratic candidates make deep inroads among white evangelical and churchgoing Roman Catholic voters in Kansas, Michigan, Ohio and Pennsylvania.”
Via the New York Times
“The Strategist : Mara Vanderslice of the consulting firm Common Good Strategies, who works the campaign trail, helping candidates build relationships with diverse religious communities.”
“‘There’s been a huge sea change,’ says Mara Vanderslice, former religious outreach adviser to defeated presidential candidate John Kerry. ‘When we started this work on the Kerry campaign there was a lot of disagreement over how much to emphasise reaching out to religious Americans… there’s almost universal understanding now that we need to do a better job of reaching out.’”
Via the BBC
“Casey is “pro-life,??? and Strickland a minister, but similar shifts occurred in other races featuring more-traditional Democratic candidates. Michigan’s Jennifer Granholm, for instance, a “pro-choice??? and relatively liberal governor, won 35 percent of the white evangelical vote, a percentage significantly higher than the House Democratic average. All in all, about a half-dozen races impressed Green as scrambling many of our culture-war assumptions. In each of these races, you can argue about the strength of the opponent and other local dynamics, but all of them turn out to have one thing in common: the winning candidate worked extensively with a small political consulting outfit called Common Good Strategies.
Mara Vanderslice, a thirty-one-year-old born-again Christian, founded Common Good in 2005 and later brought on Eric Sapp, thirty, as a partner. Both belong to the small but growing club of evangelicals who are also Democrats. Vanderslice had worked on a couple of Democratic presidential campaigns, and she had found that the reactions of many campaign staffers around her ranged from “ambivalent to hostile??? when she suggested reaching out to religious voters or constituents. But she and Sapp suspected that while the machinery resisted, the candidates themselves might be amenable. This year, Common Good worked closely with seven candidates, testing a new strategy for Democrats trying to court religious voters. All of these candidates won in November.
In each race, Vanderslice and Sapp began by helping candidates build the infrastructure necessary to reach religious voters, often from scratch. “In many cases our party had completely written them off,??? says Sapp. In none of the states in which they worked did the Democratic Party have a complete list of pastors, for example, so Common Good staffers created those lists. In Michigan, they met with about 500 conservative and moderate members of the clergy; in many of the meetings, particularly with evangelical ministers, they would hear something like “Where have you all been???? According to Sapp, “At a fundamental level they just want candidates to give God his due, more than they care about specific issues.???
Common Good helped recruit pastors to write op-eds in response to criticisms and arranged for campaigns to buy mailing lists of religious-minded voters. Vanderslice and Sapp encouraged candidates to buy ads on Christian radio, a medium considered more intimate than television. Strickland did a large radio buy in July—early enough to look like more than an afterthought. For ten years he’d had a quote from Micah on his office wall: “And what does the Lord require of you but to do justice, and to love kindness, and to walk humbly with your God.??? With uplift-y music in the background, he talked in his ad about how that quote had guided his career and would guide him as governor.
Vanderslice and Sapp helped the candidates create a new language to use in talking about faith and values, aimed in part at neutralizing hot-button issues. On abortion, for instance, they banned the word choice and pushed reduction, going one step further with Clinton’s idea that abortion should be “safe, legal, and rare???: “We must work together across our differences to reduce the need and numbers of abortions by reducing unplanned pregnancies and helping women and families get the support they need when facing a crisis pregnancy,??? read a brochure for Sherrod Brown, the Democratic Senate candidate in Ohio. The idea was that a lot of voters who oppose abortion don’t actually want it to be criminalized; they just want the issue to be recognized as important.
The two consultants also advised candidates to attack Republican positions on moral grounds, from the left. Where anti-gay-marriage amendments came up, for example, they expanded the issue and talked about how many marriages were disintegrating because of financial stress, which they name as the No. 1 cause of divorce in America.”
Via Atlantic Monthly by way of Faith in Public Life
“Should Kerry run for president a second time, such values-based defenses of Democratic policies would no doubt play a greater role than in 2004 when the candidate paid little attention to Casey or evangelical adviser Mara Vanderslice—despite the pair’s involvement with the campaign.
Vanderslice has since proved her counsel is worth heeding. From her new role as director of Common Good Strategies, an independent consulting firm she founded in 2005, the born-again strategist significantly boosted the Democrats’ midterm landslide. Exit polls showed that the candidates she advised pulled in an average of 10 percent more evangelical voters than other Democrats.
Fellow Common Good Strategies consultant Eric Sapp told WORLD such results could signal the beginning of a grand reshaping of the political landscape: “My hope would be that Christians become a perennial swing vote.”"
Via World Magazine by way of Faith in Public Life
