Interference CEO Sam Travis Ewen is Mishandling an Opportunity

by Chris Abraham on 03/02/2007 · 2 comments

InterferenceIncstatement Interference CEO Sam Travis Ewen is Mishandling an Opportunity

Come on, Interference CEO Sam Travis Ewen, this is just lame. Where is the walk behind the edgy, cool, hip, and shamelessness with which you and your firm, Interference, Inc, talk?


promo Interference CEO Sam Travis Ewen is Mishandling an OpportunityIf the Cartoon Network’s Adult Swim show Aqua Teen Hunger Force is going to use a promo that obvious gives us a collective digital bird, you need to make sure that the entire campaign not only talks the talk but also walks the walk. The above statement is fine, but you really shouldn’t hide behind a closed office and “no comment.” This is the price of having balls. Do you have balls?

Now, you and your company, Interference, Inc, just seems sleazy, opaque, and stealth. What you did was cool. It was hip. Now, it is your response to this fiasco that will sully viral and guerrilla marketing, not that fact that you got cool kids place cool assets in funky cool places. Come on, stop hiding, it just makes you look ashamed and guilty.

Via BL Ochman’s post, Aqua Teen Hunger Force Promo – A Really Bad Hair Day in Boston, Interference CEO Sam Travis Ewen stayed out of sight for a second day yesterday and could not be located for comment.” Interference, Inc, “did not return calls seeking comment and its offices were closed Thursday.” Sam Travis Ewen is handling this all wrong.

This is a once-in-a-lifetime opportunity for greatness and could make Sam Travis Ewen if he handled it right. I am a proponent of extreme publicity. Interference, Inc, is now in my mind and so is Cartoon Network’s Adult Swim show Aqua Teen Hunger Force. I will see Aqua Teen Hunger Force and so shall all my friends. You will, too, probably.

Until now, only freaks and geeks watched Adult Swim. Now, everyone is going to check Aqua Teen Hunger Force out, en masse!

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{ 2 comments… read them below or add one }

1 Bob Jacobson 03/02/2007 at 20:39

What’s so hip about violating the public space, Chris, what little is still unlittered with commercial advertising, just to sell a late night TV show that’s dying on the vine? (It’s a pretty stupid piece of work.)

Thanks for giving Interference and its cronies permission — no, encouragement! — to screw with our urban commons again. We need you to do that, I guess, the rest of us, ’cause we’re too lame, unedgy, and unhip: we like to keep our streets free of billboards and other crap more than we get off on marketing plays.

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2 Chris Abraham 03/02/2007 at 22:08

Well, until they’re urban privates, they’re still public commons. Public is public. This is actually more reflective of the current American state of fear and public anxiety.

At the end of the day, don’t you think that it is sort of funny and charming and amusing? Right?

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