So, I have been trying to update my resume and keep it up-to-date. Let me know if there are any embarrassing errors, oversights, or mistakes.
MISSION
My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.
PROFILE
I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:
- Analyst: business intelligence, analysis and synthesis, futurist, case studies, industry predictions
- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Salesman: entrepreneurial nature with a very strong business network and personal relationships
- Marketer: Over three years of online buzz marketing, online buzz marketing, and online word-of-mouth marketing
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement web strategies and marketing plans to reach online consumers and
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising (SEM)
- Protector: online brand protection, defensive SEO, online crisis response, and online brand management
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996
PROFESSIONAL EXPERIENCE
Independent Web Strategies Consultant — 8/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Web Strategy document commissioned by Diversion Media for Travelistic launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use
Senior RSS Consultant, Hinchcliffe & Company — 1/2007-Present
- RSS strategy, development, and deployment for fortune 500 financial company
- Web widget and gadget research, development and deployment for Google Personalized Homepage
- Case studies of Google Reader, Google Calendar, Google, Dodgeball, Helio, Revver, Vox, You Tube, digg, Second Life
Consultant, Internet Analyst, Comteg — 12/2006-Present
- Research and analysis of web2.0 business and technology landscape
- Business intelligence and analysis of web2.0 business strategies
- Case studies of Google Reader, Google Calendar, Google, Dodgeball, Helio, Revver, Vox, You Tube, digg, Second Life
- Analysis and synthesis of Google’s overall and future strategy
- web2.0 and the long tail analysis and case studies
Consultant, Blog Production and Strategy, BoldMouth — 8/2006-11/2006
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog
Senior Account Supervisor, Online Advocacy, Edelman — 5/2006-8/2006
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced Exposing the Paid Critics blog for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns
Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .
Director of Sales, eResources, LLC — 9/2002-9/2003
- Managed sales force and new business for the ITonDemand™ and the eResources Content Management System products
Senior Web Developer, National Legal Aid & Defender Association — 2/2002 - 9/2002
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL
Managing Director, beehive North America — 7/2000-2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)
Online Community Builder, Caucus Systems, Inc. — 7/1999-6/2000
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)
Senior Information Engineer, FCBS — 12/1997-7/1999
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website
Teacher, Education for the Arts (EFA), KRESA — 11/1996-6/1998
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program
Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company
Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company
PROFESSIONAL AFFILIATIONS
Blogging Instructor, The Writer’s Center — 2/2006-Present
Blogger, Because the Medium is the Message — 1999-Present
Stock Photographer, Pacific Stock — 1990-Present
Stock Photographer, Corbis — 1990-2004
Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University — 10/15/1005
Emergent Technologies Advisor, Communications Advisory Board, Urban Institute
Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute
Partner of Counsel, Haft, Harrison & Wolfson, Inc.
Associate, Howard Rheingold Associates
Founder and Organizer, DC Zope Python User Group (ZPUG)
EDUCATION AND TRAINING
The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993
University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992
University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991
