Wal-Mart Advertising Goes to Martin and MediaVest

by Chris Abraham on 12/01/2007 ·

“Wal-Mart has awarded its $580 million creative and media account to Martin and MediaVest, according to executives familiar with the situation. Lopez Negrete Communications, Houston, retains its hold on the Hispanic portion of the retailer’s multicultural account, while independent GlobalHue wins the African-American portion,” according to AdAge

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