I am an SEO expert. I teach my blogging students to always consider replacing pronouns with proper names, misspellings, and variants. According to the WSJ, newspaper editors are suggesting the same, ‘The Times of London, owned by New York-based News Corp., is training journalists to write in a way that makes their articles more likely to appear among Google’s unpaid search results. “You make sure key phrases and topic words are embedded in the top paragraph and headlines,” says Zach Leonard, the paper’s digital-media publisher.’ See, I told you.
