Big news! “Meredith Corporation (NYSE: MDP), one of America’s leading media and marketing companies, announced today that it has acquired … New Media Strategies, an interactive word-of-mouth marketing company” Interesting. I got trained up in “new media” and online marketing by NMS, so I am very excited for Pete and Aaron! Bravo!
NMS CEO and my former boss, Pete Snyder said, “This deal sends a strong and clear signal that word-of-mouth is no longer niche, it is now mainstream. Meredith has been a trailblazer in integrated marketing. New Media Strategies is thrilled to be part of a deeply-rooted and successful marketing family and we look forward to helping further accelerate Meredith’s efforts in what is now a Web 2.0 world.”
Meredith Adds to Online & Word-of-Mouth Marketing Assets with Acquisitions of Genex and New Media Strategies Furthers Meredith’s Leadership in Customer Relationship Marketing/Web 2.0 Services
DES MOINES, Iowa, Jan. 10 /PRNewswire-FirstCall/ — Meredith Corporation (NYSE: MDP), one of America’s leading media and marketing companies, announced today that it has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.
The acquisitions further enhance the capabilities of Meredith Integrated Marketing — the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. These acquisitions will not have a material effect on Meredith’s financial performance in fiscal 2007.
Los Angeles-based Genex serves a number of major clients — including Honda, Toyota, Citigroup, and KB Home. New Media Strategies, based in suburban Washington D.C., also has a number of high-profile clients — including ABC, Coca Cola, AT&T, Ford, Sony and Unilever. Both companies will operate as wholly owned subsidiaries within Meredith Integrated Marketing. AdMedia Partners represented both sellers.
“Adding Genex and New Media Strategies to our group further deepens our ability to help our clients build their brands with a wide variety of creative and effective marketing solutions,” said Meredith Publishing Group President Jack Griffin. “These capabilities now include interactive strategies, innovative web site development, word-of-mouth and Web 2.0 marketing programs, online media, and experiential events.”
This is the second time in nine months Meredith has made strategic integrated marketing acquisitions. Meredith first expanded its online marketing capabilities with the April acquisition of O’Grady Meyers, a Los Angeles-based interactive marketing services firm with extensive experience in the food, packaged goods and health care categories.
“In less than a year we’ve transformed Meredith Integrated Marketing into a comprehensive marketing services provider with cutting edge digital assets,” said John Zieser, Meredith’s Chief Development Officer. “We’ve added more than 200 highly-skilled employees across the country, giving us the creative resources and expertise to offer clients the highest quality marketing solutions.”
Founded in 1995, Genex ( http://www.genex.com/ ) was named by Adweek and Advertising Age magazines as a “Top 50 Interactive Firms.” With over 100 employees, Genex is widely regarded for its innovative work in integrating online advertising with robust marketing web sites — effectively building end-to-end customer experiences that drive awareness and promote purchase and loyalty.
“We are seeing a shift in interactive marketing to integrated, multi- channel execution,” said founder and CEO Walter Schild, an innovator in online marketing who will continue to lead Genex after the acquisition. “Genex is excited to combine our online expertise with Meredith’s content creation, direct marketing, and CRM capabilities.”
A pioneer in word-of-mouth marketing and intelligence since 1999, New Media Strategies is the largest and most successful firm in the field. Their nearly 70 employees use best-in-class analysis to develop and execute winning Web 2.0 marketing campaigns for blue-chip clients in over 40 different industries. Thanks to their innovative services and fast growth, New Media Strategies has been named to Inc Magazine’s elite list of the “500 Fastest Growing Companies in America” for the past three years in a row.
“This deal sends a strong and clear signal that word-of-mouth is no longer niche, it is now mainstream,” said founder and CEO Pete Snyder, who will continue to lead New Media Strategies after the acquisition. “Meredith has been a trailblazer in integrated marketing. New Media Strategies is thrilled to be part of a deeply-rooted and successful marketing family and we look forward to helping further accelerate Meredith’s efforts in what is now a Web 2.0 world.”
About Meredith Integrated Marketing
Meredith Integrated Marketing is a leader in relationship media — custom magazines, other print materials, Web sites and other media — that bring brands to life and enhance business performance. With about 250 employees across offices in Des Moines, New York, Los Angeles and Washington, D.C., Meredith Integrated Marketing currently serves some of the world’s leading companies and brands including DaimlerChrysler, Carnival Cruise Lines, Century 21, DIRECTV and Hyundai.
About Meredith Corporation
Meredith ( http://www.meredith.com/ ) is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 26 subscription magazines — including Better Homes and Gardens, Family Circle, Ladies’ Home Journal, Parents, More, Fitness, American Baby and Readymade — and approximately 200 special interest publications. Meredith owns 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland.
Meredith has approximately 400 books in print and has established marketing relationships with some of America’s leading companies. Meredith’s consumer database, which contains more than 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage.
SOURCE: Meredith Corporation
CONTACT: Art Slusark, +1-515-284-3404, Art.Slusark@meredith.com , or
Patrick Taylor, +1-212-551-6984, Patrick.Taylor@meredith.com , both of
Meredith Corporation
Web site: http://www.meredith.com/
http://www.genex.com/
“Pete Snyder, Founder and CEO, New Media Strategies, Inc.: Pete is the Founder and CEO of New Media Strategies, the industry pioneer and market leader in online intelligence, brand promotion and brand protection, headquartered in Arlington, Virginia. Drawing on his background as a pollster and media consultant, Pete founded New Media Strategies in 1999, establishing a new industry in market research, brand marketing and communications. New Media Strategies uses technology to tap into the power of the Internet and the blogosphere, helping leading corporations and causes, including some of the biggest Hollywood brands, to promote and protect their brands and bottom lines, online. As CEO, Pete has guided New Media Strategies’ success and rapid organic growth. Over the past six years, New Media Strategies has built a blue-chip client base that features some of the best known brands and corporations in the world, including among others: ABC, AOL Time Warner, Atari, Boston Beer Company, Burger King Corporation, Dodge, Disney, EA, Elektra Records, HBO, Levi’s, McDonald’s, Monster, Northwest Airlines, Paramount Pictures, RCA Records, Red Bull, Reebok, Revlon, Sci-Fi Channel, Sony, USA Network, and Wyeth. Pete was recently honored as a finalist for the Ernst & Young Entrepreneur of the Year awards, and New Media Strategies was recently recognized on the “Inc. 500″ listing of the Fastest Growing Companies in America. Proving that a company can focus on fast growth, profitability, and fun, New Media Strategies has been recognized by Washingtonian Magazine as one of “50 Great Places to Work” in Washington, and the Washington Business Journal recently honored New Media Strategies as one of Washington’s Best Places to Work. A former political media consultant and a pollster to New York Mayor Rudy Giuliani, Pete regularly appears as a commentator on the Fox News Channel and has served as a marketing and political expert on CNBC, The News with Brian Williams, CBS Evening News with Dan Rather, and Fox News Channel’s Your World with Neil Cavuto, Hannity and Colmes and Fox and Friends. New Media Strategies has appeared in national media publications including the Wall Street Journal, Washington Post and the Hollywood Reporter.”
