“Stop me if you’ve heard this one before. A pair of Maine theater geeks decide to film an experiment in which a certain mint is dropped into a bottle of a certain
Lawyer Stephen Voltz and juggler Fritz Grobe created the year’s most important piece of commercial content. Their viral video, ‘Diet Coke and Mentos Experiment,’ drew millions of viewers, boosted product sales and demonstrated how consumer-generated content is influencing marketing strategy as never before.”
“That the most important piece of commercial content of 2006 was created by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver, is a sign of our times. Compressed into “The Diet Coke & Mentos Experiment” sensation is the key question that gnaws — or should be gnawing — at just about anybody who wants to sell their product to consumers in the 21st century: Should I try to get my consumers to do something like this?”
“No-calorie soft drink, unleashing a foamy geyser. Flavoring this bit of schoolyard-chemistry lore with Vegas showmanship, they produce a cola version of the Bellagio fountain and put the clip on the web, where it goes viral.”
