Vaseline Moisturizer Commercial is Homage to Eames’ Powers of 10

by Chris Abraham on 07/01/2007 ·

eames powers of ten picnic Vaseline Moisturizer Commercial is Homage to Eames Powers of 10Did you notice the homage to Powers of 10 in the Vaseline Intensive Rescue Body Lotion commercial? Excellent. While watching CBS Sunday Morning, I saw a commercial for Vaseline Intensive Rescue Body Lotion with an obvious homage to Charles and Ray Eames. I am blissed out.


The commercial fetishes a sea of jazz hands as analogy for dry and moist skin. As the camera pulls away from the dancing, interlocking hands, the hands transition to the moist skin of a woman’s shoulder.

As the camera pulls back further, the woman is lying with a man, having a picnic, on a blanket, in a park, an homage to Charles and Ray Eames’ Powers of 10 documentary film.

Here’s another very cool commercial for Vaseline Intensive Rescue Body Lotion that was shown in the UK, in England:

Kudos to Vaseline and their ad agency or record for the wink to us, I for one really appreciate it.

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{ 3 comments… read them below or add one }

1 david Gelles 07/01/2007 at 19:26

Where’s a link to the ad?

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2 Chris Abraham 08/01/2007 at 09:08

I can’t find one. Where do people collect adverts?

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3 Jon W 21/01/2007 at 00:51

Haven’t been able to confirm it anywhere, maybe you know… is that Three Mustafa Three doing the music?

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