Noka is the Number One Naked Emperor of Luxury Brands

by Chris Abraham on 02/01/2007

PinExt Noka is the Number One Naked Emperor of Luxury Brands

I hadn’t heard of Noka before a colleague mentioned them. According to Noka, they’re the world’s best chocolate on the planet. They appeal to the hyper-luxury market. In reality, “Noka buys bulk chocolate from Bonnat, a high-end French chocolate maker, melts it into desired shapes, wraps it in high-sounding but often meaningless terms, adds a veneer of packaging, and then marks up its “luxury??? chocolates as much as 1000%—while taking full credit for the product.” Who dressed down Noka? Dallas Food. Thanks guys.

PinExt Noka is the Number One Naked Emperor of Luxury Brands
Be Sociable, Share!
  • more Noka is the Number One Naked Emperor of Luxury Brands

Share on Tumblr

{ 3 comments… read them below or add one }

emily January 3, 2007 at 16:30

wow. 17.50 for two chocolate truffles.

Reply

Chris Abraham January 4, 2007 at 11:20

I little pricey!

Reply

??? ???? April 18, 2007 at 12:25

??? ????? ???? ??????? metro

Reply

Leave a Comment

Previous post:

Next post: