“Marketers see sponsoring widgets as a promising route to consumers because they integrate advertising onto the Web page. It is a more-relevant approach than banner advertising, she says, and less annoying than video ads that take over the screen,” according to me and to the Wall Street Journal in Web-Page Clocks and Other ‘Widgets’ Anchor New Internet Strategy: Gadgets Give Marketers Access to Personal Sites Unreachable by Banner Ads
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