How Much of Edelman StoryCrafter is Hype?

by Chris Abraham on 08/12/2006 ·

After I learned about Edelman‘s new StoryCrafter, “a Web-based software tool for helping companies produce and deploy social media news releases,” I popped over to www.storycrafter.com.


When I arrived at StoryCrafter, I was posed the question, “Have you ever wanted to be a knight-in-shining-armor, superhero, or private detective? Have you ever wanted to play a part in an exciting fantasy story, science fiction adventure, or creepy thriller? Have you ever wanted to be an actor or writer but never could find the time to practice or get help from others with similar aspirations?”

Um, no. Well, that surely isn’t a Me2Revolution.

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