“In October, bloggers and mainstream media criticized Working Families for Wal-Mart for not disclosing the full identities of two people — one the sister of Edelman’s Mr. St. Claire — whom it enlisted to write a pro-company blog…”
“…The two drove an RV around the country and posted happy accounts of the Wal-Mart customers and employees they encountered. Edelman’s chief executive, Richard Edelman, apologized on his own blog for the lack of disclosure,” via the Wall Street Journal. Also, check out a Q&A with Leslie Dach.



