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Its a nifty idea and how very unsubtle that Christmas is just around the corner and now everyone will know what to get the gizmo guy who has everything. That said, do you really see yourself dragging this thing into the bathroom with you though? I believe the CEO of Yahoo had the same problem with it.
Man, I spend my money on WSJ, NYT, Post, and FT subscriptions, which are bathroom-friendly: dual purpose: reading material AND bath mat! Besides, when I want to read a book, I tend to buy it from Audible.com.