No Grunt Zone at Planet Fitness Extreme Publicity?

by Chris Abraham on 19/11/2006 ·

I believe that Albert Argibay proves the bravado with which he was accused by taking his suit against Planet Fitness national. Grunting, is your name extreme publicity?


I agree with Planet Fitness (the judgement free zone) when they suggest that grunting does intimidate the typical gym member. And it does.

Gold’s Gym is known for its serious weightlifters, and the grunting and plate clank is constant there; however, the WSC also has a freeweights room but the gym has less weightlifter culture, known more for its fitness and aerobic classes, its circuit training, and its treadmills and elliptical trainers.

When a fitness center like Planet Fitness has an alarm for grunting, plate bang, and showboating, what does Albert Argibay think.

That said, I have a feeling that this entire issue is an example of extreme publicity.

Planet Fitness is going through an aggressive-as-hell growth and expansion grab, so there is a high publicity that this whole thing is just a publicity stunt with Albert Argibay a willing participant.

Follow the grunting, follow the money.

Via Times,

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{ 10 comments… read them below or add one }

1 mike grondahl 28/11/2006 at 01:53

Argibay a plant? Really wish I was that smart! I would like to thank Al we have been selling franchises like crazy. PF should be paying him but he actually thinks he is hurting us.
Thanks,
Arrrgy

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2 Chris Abraham 28/11/2006 at 13:17

You should offer him a lifetime membership at any Gym or sport facility of his choice — and this would allow him to change gyms — even Sports Club/LA, etc… you can’t buy that kind of coverage. I had never heard of you. And the press maintained your message, too: we’re the sports club for the health enthusiast and not for the meat head. Brilliant!

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3 Chris Abraham 29/11/2006 at 00:46

By the way, “Mike Grondahl, owner of Planet Fitness, operator of five clubs on the East Coast and franchiser of seven others.” Welcome, Mike.

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4 michael grondahl 30/11/2006 at 09:06

Thanks for the award obviously I come across better in print. Minor correction 5 clubs 7 others that hurts! Arrgy could own that many……If those supplements weren’t so damn expensive! PF & World combine for over 400 clubs…Am I not cool now?
mg

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5 Chris Abraham 30/11/2006 at 10:25

Well, that’s what I was able to find online with a quick Google check — the article must have represented your humble roots.

You should hire me to do online buzz marketing — I am serious!

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6 Michael Grondahl 30/11/2006 at 15:34

I love marketing if you can help call! Send your contact info. and I will call as long as you don’t Al me!
mg

PS. Lunk comes the Moe being in charge

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7 Derek Dahlin 14/08/2009 at 00:13

Mr Grondahl,
My name is Derek Dahlin and I am a biochemistry major at UVM. I have been searching for a way to contact you for the past few weeks, and this is the closest I have come to being able to do so. I hope you get this; I have something very interesting that I would like to talk you about. I would be very appreciative if you would contact me by email at derek.dahlin@uvm.edu; I only need a few minutes of your time. Thanks!

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8 Johan 30/11/2006 at 16:09

Mike,

It is not a “Judgement Free Zone” when you are judging people yourself. It is rather hypocritical to say I am going to judge you
because you might judge others.

Johan.

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9 Fran 04/02/2008 at 23:42

What about the PEEPING TOM in your Trumbull, CT location?
I can’t get a lousy refund! Your staff is rude. I’m not going to workout where you hire screwballs with video cameras! Refund or Court!

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10 Mark Norman 07/08/2009 at 02:02

Hey Michael Grondahl I’m a new member at one of you Gyms way up here in Alaska. I like the gym a lot. Good fair prices. About to go update my basic deal i got for a present to the Black. The “Alaska Gym” Up here charges a arm and a leg, Glad to see a company with a brain for expansion. Thanks

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