No Grunt Zone at Planet Fitness Extreme Publicity?

I believe that Albert Argibay proves the bravado with which he was accused by taking his suit against Planet Fitness national. Grunting, is your name extreme publicity?


I agree with Planet Fitness (the judgement free zone) when they suggest that grunting does intimidate the typical gym member. And it does.

Gold’s Gym is known for its serious weightlifters, and the grunting and plate clank is constant there; however, the WSC also has a freeweights room but the gym has less weightlifter culture, known more for its fitness and aerobic classes, its circuit training, and its treadmills and elliptical trainers.

When a fitness center like Planet Fitness has an alarm for grunting, plate bang, and showboating, what does Albert Argibay think.

That said, I have a feeling that this entire issue is an example of extreme publicity.

Planet Fitness is going through an aggressive-as-hell growth and expansion grab, so there is a high publicity that this whole thing is just a publicity stunt with Albert Argibay a willing participant.

Follow the grunting, follow the money.

Via Times,

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Comments (8)

  1. mike grondahl wrote:

    Argibay a plant? Really wish I was that smart! I would like to thank Al we have been selling franchises like crazy. PF should be paying him but he actually thinks he is hurting us.
    Thanks,
    Arrrgy

    Tuesday, November 28, 2006 at 1:53 am #
  2. You should offer him a lifetime membership at any Gym or sport facility of his choice — and this would allow him to change gyms — even Sports Club/LA, etc… you can’t buy that kind of coverage. I had never heard of you. And the press maintained your message, too: we’re the sports club for the health enthusiast and not for the meat head. Brilliant!

    Tuesday, November 28, 2006 at 1:17 pm #
  3. By the way, “Mike Grondahl, owner of Planet Fitness, operator of five clubs on the East Coast and franchiser of seven others.” Welcome, Mike.

    Wednesday, November 29, 2006 at 12:46 am #
  4. michael grondahl wrote:

    Thanks for the award obviously I come across better in print. Minor correction 5 clubs 7 others that hurts! Arrgy could own that many……If those supplements weren’t so damn expensive! PF & World combine for over 400 clubs…Am I not cool now?
    mg

    Thursday, November 30, 2006 at 9:06 am #
  5. Well, that’s what I was able to find online with a quick Google check — the article must have represented your humble roots.

    You should hire me to do online buzz marketing — I am serious!

    Thursday, November 30, 2006 at 10:25 am #
  6. Michael Grondahl wrote:

    I love marketing if you can help call! Send your contact info. and I will call as long as you don’t Al me!
    mg

    PS. Lunk comes the Moe being in charge

    Thursday, November 30, 2006 at 3:34 pm #
  7. Johan wrote:

    Mike,

    It is not a “Judgement Free Zone” when you are judging people yourself. It is rather hypocritical to say I am going to judge you
    because you might judge others.

    Johan.

    Thursday, November 30, 2006 at 4:09 pm #
  8. Fran wrote:

    What about the PEEPING TOM in your Trumbull, CT location?
    I can’t get a lousy refund! Your staff is rude. I’m not going to workout where you hire screwballs with video cameras! Refund or Court!

    Monday, February 4, 2008 at 11:42 pm #