Amy Palmer asked me to meet with Washington members of the Women Presidents’ Organization (WPO) at the offices of Grafik to discuss corporate blogging, vertical blogging, publicity blogging, and PR blogging. Good group, great questions, and lots of learning.
Corporate Blogging Primer
Presented to Women Presidents’ Organization
Introduction, Overview, and Questions
What is a Blog?
A website where entries are made in journal style and displayed in a reverse chronological order. Modern blogs communicate with the “blogosphere,??? both speaking and listening to a global Internet conversation.
Anatomy of a Blog
Blogs generally have two, three, or four content columns, a header, and a footer. Of the columns, one generally contains the main content, one contains site and link navigation, and the rest contain additional content and advertising.
Why Blog?
Because blogs are the first and only Internet community platform that can “jump the rails??? to mainstream media (MSM)
Who Reads Blogs?
- Fifty million Americans, or 30 percent of all American Internet users, visited a blog in the first quarter of 2005
- Among those who read blogs, 38% do so at least once per week
- 10 percent of consumers read blogs once a week or more
- 70 percent of online consumers use the Internet to research products for purchase
Why You and Your Company Should Blog
Blogs can boost your brand reputation online by demonstrating your knowledge of a chosen industry; also, blogs are more likely to appear above other simliar sites in search engines.
Corporate, Publicity, PR, and Vertical Blogging
Blogs are the medium in which small and large businesses alike may create and foster more personal relationships with its customers and the Internet, often increasing traffic, leads and sales. Blogging is an essential way of engaging everpresent online conversation with company-controlled messaging — brand promotion and brand protection.
Conclusion, Next Steps & Questions
