Companies That Lie are Perceived to be Liars

by Chris Abraham on 16/11/2006 ·

Joel Greengrass, VP of Equinox, a club especially proud of its discretion, said, “each of Equinox’s 36 branches also has two managers who instruct the company’s 1,000 trainers to keep quiet about clients” and “gossip has never been an issue at Equinox from my perspective.???


You know what happened next. In the next paragraph, Equinox personal trainers admitted that Equinox “was a breeding ground for tattlers,” that Equinox, “had never discussed confidentiality,” “gossip is not problematic,” and “is common and can be harmful.”

Joel Greengrass needs communications training. Spinning is one thing, lying is something else entirely. The VP of a gym should be an expert spinner.

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