I sent a courtesy email to Melanie, a Hass MS&L AAE, after I posted her email in-full. Melanie’s response was timely, gentle, and engaging. Hass MS&L and GM get full marks. I attached her follow-up email to show you how it’s done. A++
—–Original Message—–
From: melanie.xxxxxxx@hassmsl.com [mailto:melanie.xxxxxxx@hassmsl.com]
Sent: Wednesday, September 06, 2006 3:45 PM
To: cja@well.com
Subject: RE: General Motors Extended Warranty Announcement
Hi, Chris.
I really enjoyed the post, specifically, “you get points off for not sending me an email letting me know that you are aware of my blog — and my love of automobiles and corporate blogs — and then asking me if I would be willing to receive future emails.” I’m really glad you mentioned it because I think it is incredibly important (and coincidentally, it is something that we’ve been working on).
You as a strategist know how important it is to target a prospective audience effectively and sincerely and unfortunately with “breaking news,” (such as the GM warranty) it’s difficult to, shall we say, personalize every e-mail that is sent out.
I learn more and more everyday about bloggers and the blogosphere (and have certainly been accused of spamming!). I think that, overall, bloggers can be very skeptical about any sort of pitch, even if it is made with the best intentions.
Actually, I’d like to hear more of your thoughts on the subject and if you like, I can explain a little more about what we do here.
Cheers,
Melanie
P.S. Just one little correction: The firm is Hass MS&L, not Maas MS&L :-)
Melanie xxxxxxx
Assistant Account Executive
Hass MS&L
115 W. Liberty, Ste. 200
Ann Arbor, MI 48104
P: (734) 214-xxxx, ext. xxx
E: Melanie.xxxxxxx@hassmsl.com
