I am constantly reminded by top PR, advertising, and public affairs executives that in order to effectively deliver client message to the broadest cross-section of Americans, it is essential to write at a 7th grade reading level.
So, the next time you read a press release, watch an ad on TV, or listen to a political speech, remember that the simple sentences and basic vocab is painfully intentional for fear of alienating Americans. It is a bigger sin in PR, advertising, and politics to alienate Americans than it is to lie to them.
