Resume of Chris Abraham

I finished updating my resume this morning. Thanks to Janna, Di, Stephanie, Tiff, and Mark for all of your help.

MISSION
My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.

PROFILE
I am an expert in online outreach, advocacy and marketing with over 23 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:
- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement strategies to reach online consumers
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising
- Protector: online brand protection, defensive SEO, online crisis response
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996

PROFESSIONAL EXPERIENCE
Consultant, Blog Production and Strategy, BoldMouth — 8/2006-12/2006 http://www.blogmouth.com
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog

Instructor, The Writer’s Center — 2/2006-Present — http://www.writer.org
- Instructional courses on blogging, from introduction to advanced techniques
- Marketing, promotional, and SEO strategies for writers and business people
- www.appliedblogging.org developed to support blogging students

Blogger and Blogging Consultant, Freelance — 1999-Present http://www.chrisabraham.com
- Active blogger since 1999

Stock Photographer, Pacific Stock — 1990-Present http://www.pacificstock.com
- Contract stock photographer

Senior Account Supervisor, Interactive, Online Advocacy, Edelman — 5/2006-8/2006 http://www.edelman.com
- Direct client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced “Exposing the Paid Critics” website for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute, and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns

Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006 http://www.newmediastrategies.net
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and supress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts
- Managed online advertising campaigns using Yahoo and Google contextual ads

Radio Panelist, “Do You Trust the Media,” BBC World Have Your Say — 5/3/2006 http://www.bbc.co.uk/blogs/worldhaveyoursay/2006/05/do_you_trust_the_media_your_co.html
- Radio expert on online media, citizen journalism and citizen generated media (CGM)
- Broadcast worldwide and in the US on NPR

Guest Lecturer, SIPA, Columbia University — 10/15/1005 http://sipa.columbia.edu/
- Lectured on blogging and viral marketing strategies for public affairs
- School of International and Public Affairs

Professional Stock Photographer, Corbis — 1990-2004 http://www.corbis.com
- Contract stock photographer

Director of Sales, eResources, LLC — 9/2002-9/2003 http://www.eresources.com
- Managed sales force and new business for the ITonDemand™ and the eResources Content Management System products

Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002 http://www.nlada.org
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

Managing Director, beehive North America — 7/2000 – 2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

Online Community Builder, Caucus Systems, Inc. — 7/1999 – 6/2000 http://www.caucus.com
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)

Senior Information Engineer, FCBS — 12/1997 – 7/1999 http://www.fcbs.com
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website

Teacher, Education for the Arts (EFA), KRESA — 8/1996-6/1998 http://www.kresa.org/
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program
Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company
Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS
Emergent Technologies Advisor, Communications Advisory Board, Urban Institute. http://www.urban.org

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute http://www.renaissanceweekend.org

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates http://www.rheingold.com/Associates/team.html

Founder and Organizer, DC Zope Python User Group (ZPUG) http://www.zpug.org

EDUCATION AND TRAINING
The George Washington University, Washington, DC http://www.gwu.edu
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI http://www.hawaii.edu
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK http://www.uea.ac.uk
- Junior year abroad, English and American Studies (EAS), 1990-1991

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