All the Cool Kids Have a Sustainability Strategy

by Chris Abraham on 19/07/2006 · 0 comments

“Take a taxi from the headquarters of British Sky Broadcasting in Isleworth, west London, and chances are you will be driven away in an electric hybrid car. Your greenhouse gas emissions will be lower than in a standard cab and, although you should not feel quite as virtuous as if you had taken a train or a bus, your impact on global warming will be comfortingly small.” From Green is business’s new black.


I am sorry that the Financial Times requires a login to access content. I read it in its peachy goodness: paper and ink.

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