The Customer is Sometimes Wrong

In a client service business, I firmly believe that one of the greatest things that you can do for a client is to tell them ‘no.’ If you’re paid for your knowledge and experience with a specific subject matter (eg: law, pr), it is of vital importance that you advise clients when something is a truly bad idea. Saying no was one of the hardest business lessons for me to learn as we’re taught that “the customer is always right.” However, I know that my past clients were better off in the long run because of it.

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