Search Engine Protection and Promotion Campaigning

To control search engine results one needs to both promote friendly content and knock down unfriendly content.

Search Engine Optimization (SEO) must encompass brand promotion and protection. Knocking down unfriendly search results on Google and the other search engines requires significant time and energy.

Protective SEO puts resources into promoting any online content that is unfriendly so that friendly results end up being ranked higher than unfriendly results, crowding out unfriendly results in future searches.

While a protective SEO campaign is essential to kick start a reputation improvement campaign, the efficacy of promoting official sites, blogs, and other very friendly online content is obvious.

Once these content-rich sites are up, populated, optimized, and launched, there is a much better chance to control the search engine results with a positive message.

And, yes, I know how to do this. If you want this done, pope me an email or a call.

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