What to Do When Your Decide Your Company Should Blog

by Chris Abraham on 20/06/2006 ·

“Let’s say you find that evangelist and you trust him and you know he’s the one. Okay, and then after you set him free in the blogosphere, you start giving him mixed-messages and start yanking the choke collar he never knew he wore. Well, that trustworthy lover of the company can start to sour and begin to feel used and untrusted.”

Via In Response to Wag the Blog

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