Edelman is Pioneering New Public Relations

by Chris Abraham on 26/05/2006

PinExt Edelman is Pioneering New Public Relations

“So far, Edelman has hired the top PR industry bloggers and it is moving ahead on a course that I do not see other PR firms following. And I think it is because they don’t understand the nature of the game. Edelman’s moves are very interesting because they are potentially game changing, they are risky, and bold. Let’s see if the other the-game-is-still-the-same PR firms figure things out. Can they be fast followers? I don’t think so . . . but I’d love to be proved wrong.” Via Silicon Valley Watcher

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