TiVo DVR Challenging Advertisers and Advertising

“Almost 70 percent of advertisers think that DVRs and video-on-demand will reduce or destroy effectiveness of traditional 30-second commercials,” says CNET News.com

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Comment (1)

  1. Faust wrote:

    well then we’ll go back to the way it started; products in the program itself

    Friday, May 26, 2006 at 12:12 pm #