You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, “Hi, I’m great in bed, how about it???? That’s Public Relations.
Lee’s new Better Communication Results blog offers a humorous answer to the difference between advertising, media relations, public relations, selling, branding, and SPAM, via IABC Branding & Marketing Commons. A ribald illustration, to be sure.
You go to a party and you see an attractive girl across the room. You go up to her and say, “Hi, I’m great in bed, how about it????
That’s Advertising.
You go to a party and you see an attractive girl across the room. You talk to a friend about it. She goes up and says “Hi, my friend over there is great in bed, how about it????
That’s Media Relations.
You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, “Hi, I’m great in bed, how about it????
That’s Public Relations.
You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, “Hi, I’m great in bed, how about it????
That’s Selling.
You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, “Hi, I hear you’re great in bed, how about it????
Now THAT is the power of Branding.
You go to a party, have a few drinks, and then you walk home. You climb to the top of a rooftop and shout at the top of your lungs, “I’m great in bed!???
That’s Spam.
