“Devoting marketing resources to blogs, RSS and social networks is most popular among consumer products and media/communications companies, and the least attractive to financial services firms.” Via Church of the Customer
“in 2006, 40% of marketers surveyed say they’ll ‘definitely’ spend money on adding RSS feeds. Only 10% say they’ll spend money on product placement in video games.” Via 2006 Interactive Marketing & Media Fact Pack report (PDF) from AdAge
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Damn, that sound’s so easy if you think about it.