I know an HR director who thinks that there are not a whole lot of jobs out there that do what I do but it just ain’t so! Via Church of the Customer
“Relatively new, but fast-growing Foldera, an online collaboration website, says it has filled a slot for vice president of word of mouth marketing.
Yahoo is looking for a director of viral and word of mouth marketing. Dow Jones wants to hire a manager of promotions and buzz marketing. When start-ups and two of the world’s biggest and most influential content companies are crafting positions specifically for word of mouth, that’s evolution. If traditional companies like Charles Schwab, Northrup Grumman or Sysco ever hire VPs of WOM, that’s revolution.” Via Church of the Customer
