I have been relistening to Across the Sound episode 25 and Jackie Huba’s concept of Citizen Marketing is spot-on.
Citizen Marketing is what I teach when I teach my blogging workshops for the Writer’s Center.
The biggest barrier to entry in Citizen Marketing is that most citizens are completely unaware as to how much we have always influenced the marketing. In important and powerful ways. Most people underestimate the influence the passion of their grassroot marketing has on the marketplace.
Apple used to call it evangelism and the citizen marketers who did it were evangelists. Guy Kawasaki was the magic man behind Apple’s evengelism and evangelists.
Who is the man or woman behind your outreach to your citizen marketers?\
Who are the folks who are evangelizing for you?
