Selling eyeballs is no longer good enough for advertisers, who want more science and less voodoo in their metrics. “Advertisers and agencies are progressing far beyond the standard arithmetic of counting clicks and page views. They’re tracking the to-and-froing of the mouse on Web pages, and they’re finding new ways to group shoppers by age, Zip Code, and reading habits,??? according to Business Week via Slashdot via New Media Sense.
