Although I am only a quarter of the way into Naked Conversations by Robert Scoble and Shel Israel, I am duly impressed.
Actually I am so impressed with Naked Conversations that I rushed home last night and registered www.passionchamber.com.
Naked Conversations is not a step-by-step guide to how to blog but rather a very granular and high-level tactical and strategy guide to joining a conversational market. We can call it word-of-mouth, buzz, viral, relationship, or influence marketing but what corporate blogging actually is — and The Cluetrain Manifesto pegged this with it “markets are conversation” — is conversation marketing.
That’s the term for what I do professionally. I participate in a conversation. Global? Local? Internet? Interpersonal? No matter. Its all conversation. Leveraging the Internet for conversation marketing is a no-brainer. Its obvious to me but its still not obvious to everyone.
Companies like New Media Strategies are masters and early-adopters (“the industry pioneer and global leader”) of conversation marketing in the online space and the Internet. NMS is actually a very elegant example of online conversation marketing.
